Kaffeine

Konrad and Karolina are young baristas from Warsaw, Poland. They decided to start their own business - mobile coffee shop chain. They import high quality beans from plantation in tanzania, brazil, mexico and india. They use bicycle stands to reach busy parts of the city and serve great coffee and snacks. They approached me last year to help with creating unique identity experience for their brand. What makes them different is the spirit and energy that they welcome every client with. I wanted to catch that spirit and reflect it in the Kaffeine’s identity.

What I worked on

– Brand identity
– Website design

The process

We looked at other coffee shops, they all had this classic, hipster look. It’s not like we didn’t like what we saw, it’s rather the feel of not seeing something special and original convicned us to look in different direction. I wanted to express the energy and brighten peoples lives. There’s no better way to start a day than with a cup of coffee. We had to steal the attention and fill the experience with energy and happiness. I looked at bright colours and bold, expressive elements. I explored few routes for the logo. Final proposal was built around modified script logtype with an underline swash that adds more casual, young look. Primary typeface is Futura, paired with expressive headlines set in Druk.